Understanding individuals' perceptions, determinants and the moderating effects of age and gender on the adoption of mobile learning: developing country perspective
by Mohammed-Issa Riad Mousa Jaradat
International Journal of Mobile Learning and Organisation (IJMLO), Vol. 8, No. 3/4, 2014

Abstract: In recent years, mobile devices, applications and services have largely spread over the globe and have become a popular commodity. This study is launched to investigate the factors that influence individuals' intention to adopt and use of mobile learning (m-learning) in Jordan. Besides, it provides quantified indicators, designs principles, opportunities, limitations and a conceptual model that might help in understanding m-learning phenomenon in the Jordanian educational environment. The current study is based on a modified Technology Acceptance Model (TAM) by incorporating social influence, security and privacy, price value and service quality factors as external variables. This study examines also the moderating effects of age and gender differences among the study variables. The suggested model was tested with data collected by means of a paper-based questionnaire by using WarpPLS 4.0 software. The results reveal that individuals' adoption and the use of m-learning can be anticipated from individuals' behavioural intention with 39% in variance.

Online publication date: Thu, 22-Jan-2015

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