Operational issues in digital signature industry - case of ASN Solutions
by Shuchi Singhal
International Journal of Technology Marketing (IJTMKT), Vol. 10, No. 2, 2015

Abstract: The case deals with the diverse operational issues faced by companies in the digital signature industry. ASN Solutions was among the pioneer organisations to enter into this nascent industry. Mr. Amit Singhal, the chief protagonist in the case, takes several decisions to maintain the operational feasibility of his organisation. The case will provide a conceptual knowledge about the information technology industry, the oligopolistic market structure and the strategies adopted in such markets like price wars and cartel formulation. The case will also provide an insight into the distribution model adopted and the associated difficulties in this industry. The case portrays certain dilemma situations which need resolution.

Online publication date: Mon, 06-Apr-2015

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