Authors: Shuchi Singhal
Addresses: International School of Informatics and Management, Jaipur, India
Abstract: The case deals with the diverse operational issues faced by companies in the digital signature industry. ASN Solutions was among the pioneer organisations to enter into this nascent industry. Mr. Amit Singhal, the chief protagonist in the case, takes several decisions to maintain the operational feasibility of his organisation. The case will provide a conceptual knowledge about the information technology industry, the oligopolistic market structure and the strategies adopted in such markets like price wars and cartel formulation. The case will also provide an insight into the distribution model adopted and the associated difficulties in this industry. The case portrays certain dilemma situations which need resolution.
Keywords: digital signatures; operational issues; information technology; IT industry; joint ventures; distribution models; digital technology; price wars; Information Technology Act 2000; market structure; government policies; India; case study; cartel formation.
International Journal of Technology Marketing, 2015 Vol.10 No.2, pp.209 - 220
Received: 08 May 2021
Accepted: 12 May 2021
Published online: 29 Mar 2015 *