Social media applications framework: a lexical analysis of users online reviews
by Abdullah Azhari; Xiaowen Fang
International Journal of Services and Standards (IJSS), Vol. 12, No. 2, 2018

Abstract: The objective of this research is to examine the most important issues in user experience about social media applications (SMAs) by using a lexical approach. After reviewing prior studies about user interactions with SMA, a process based on the revised lexical approach (Zhu and Fang, 2014) was adopted to explore patterns among the adjectives in online reviews of SMAs. This process includes five stages: collecting online reviews, building a dictionary of SMA descriptive adjectives, extracting user ratings of adjectives, factor analyses, and card sorting. A framework was proposed to integrate the most important factors in SMA. The implications of this research were discussed.

Online publication date: Fri, 18-May-2018

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