Title: Social media applications framework: a lexical analysis of users online reviews
Authors: Abdullah Azhari; Xiaowen Fang
Addresses: School of Computing College of CDM, DePaul University, 243 South Wabash Avenue, Chicago, IL 60604, USA ' School of Computing College of CDM, DePaul University, 243 South Wabash Avenue, Chicago, IL 60604, USA
Abstract: The objective of this research is to examine the most important issues in user experience about social media applications (SMAs) by using a lexical approach. After reviewing prior studies about user interactions with SMA, a process based on the revised lexical approach (Zhu and Fang, 2014) was adopted to explore patterns among the adjectives in online reviews of SMAs. This process includes five stages: collecting online reviews, building a dictionary of SMA descriptive adjectives, extracting user ratings of adjectives, factor analyses, and card sorting. A framework was proposed to integrate the most important factors in SMA. The implications of this research were discussed.
Keywords: social media applications; SMAs; lexical approach; usability; user experience; human computer interaction; HCI; framework; playability; creativity; trust; sensation; engagement.
International Journal of Services and Standards, 2018 Vol.12 No.2, pp.140 - 162
Received: 12 Jun 2017
Accepted: 05 Jan 2018
Published online: 18 May 2018 *