Aligning flexibility in the supply chain for coping with supply-side risks to ensure mass customisation
by Carolin Singer; Wolfgang Kersten; Meike Schroeder; Joerg Dalhoefer
International Journal of Mass Customisation (IJMASSC), Vol. 4, No. 3/4, 2012

Abstract: While individualised customer demand leads various companies to take a mass customisation approach, organisations also cooperate more closely with their supply chain partners and depend even further on each other. Hence, they are at a higher risk. In order to cope with risks and to ensure mass customisation, flexibility plays a prominent role. Based on an analysis of the relevant literature and an identification of current gaps, this paper presents a method which aims at the integration of supply chain risk and flexibility management in order to enable mass customisation. The proposed method facilitates the management of flexibility within supply chain risk handling. The application of the method is then demonstrated with two case studies focusing on different parts of the same supply chain. They illustrate the considerable importance for aligning flexibility along the mass customisation supply chain.

Online publication date: Wed, 17-Sep-2014

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