The figure of the intrapreneur in driving innovation and initiative for the firm's transformation
by Jesus Rodriguez-Pomeda, Fernando Casani-Fernandez de Navarrete, Patricio Morcillo-Ortega, Jose Miguel Rodriguez-Anton
International Journal of Entrepreneurship and Innovation Management (IJEIM), Vol. 3, No. 4, 2003

Abstract: To survive in the present economic environment, organisations need to develop new capabilities. The classic concept of internal entrepreneur combines innovation and entrepreneurial initiative. From our point of view, the new concept of intrapreneur has three dimensions: innovation (change and culture), intramarkets (changes in organisational structures) and initiative (proactive attitude). These are the ''3 Is for Intrapreneurship''. This theoretical statement is applied to an empirical analysis of 50 intrapreneurs from major Spanish firms. They were interviewed using the McClelland's ''Critical Incident Review''. We conclude that corporate development is a complex adaptive process aided by the intrapreneur.

Online publication date: Wed, 20-Aug-2003

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