Title: The figure of the intrapreneur in driving innovation and initiative for the firm's transformation

Authors: Jesus Rodriguez-Pomeda, Fernando Casani-Fernandez de Navarrete, Patricio Morcillo-Ortega, Jose Miguel Rodriguez-Anton

Addresses: Strategic Management Research Group (Grupo de Investigacion en Direccion Estrategica, GIDE), Carretera de Colmenar Viejo, km. 15, E-28049-Madrid, Spain. Strategic Management Research Group (Grupo de Investigacion en Direccion Estrategica, GIDE), Carretera de Colmenar Viejo, km. 15, E-28049-Madrid, Spain. Strategic Management Research Group (Grupo de Investigacion en Direccion Estrategica, GIDE), Carretera de Colmenar Viejo, km. 15, E-28049-Madrid, Spain. Strategic Management Research Group (Grupo de Investigacion en Direccion Estrategica, GIDE), Carretera de Colmenar Viejo, km. 15, E-28049-Madrid, Spain

Abstract: To survive in the present economic environment, organisations need to develop new capabilities. The classic concept of internal entrepreneur combines innovation and entrepreneurial initiative. From our point of view, the new concept of intrapreneur has three dimensions: innovation (change and culture), intramarkets (changes in organisational structures) and initiative (proactive attitude). These are the ||3 Is for Intrapreneurship||. This theoretical statement is applied to an empirical analysis of 50 intrapreneurs from major Spanish firms. They were interviewed using the McClelland|s ||Critical Incident Review||. We conclude that corporate development is a complex adaptive process aided by the intrapreneur.

Keywords: intrapreneurship; internal entrepreneur; innovation; entrepreneurship; intramarkets.

DOI: 10.1504/IJEIM.2003.003290

International Journal of Entrepreneurship and Innovation Management, 2003 Vol.3 No.4, pp.349 - 357

Published online: 20 Aug 2003 *

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