Advanced manufacturing technologies – their implications for marketing strategy
by Keith Blois
International Journal of Technology Management (IJTM), Vol. 1, No. 3/4, 1986

Abstract: The links between manufacturing and marketing strategies in industrial organizations have received relatively little attention. The need to re-assess the nature of this link is considered in this paper in the context of advanced manufacturing technologies (AMT). The necessity of re-examining marketing strategies when investments in AMT are made is indicated, and the problems of ensuring that the benefits of AMT are not dissipated within an organization's own structure are also discussed.

Online publication date: Wed, 27-May-2009

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