Title: Advanced manufacturing technologies – their implications for marketing strategy
Authors: Keith Blois
Addresses: The Oxford Centre for Management Studies, Templeton College, Kennington, Oxford, OX1 5NY, UK
Abstract: The links between manufacturing and marketing strategies in industrial organizations have received relatively little attention. The need to re-assess the nature of this link is considered in this paper in the context of advanced manufacturing technologies (AMT). The necessity of re-examining marketing strategies when investments in AMT are made is indicated, and the problems of ensuring that the benefits of AMT are not dissipated within an organization|s own structure are also discussed.
Keywords: advanced manufacturing technology; AMT; marketing strategies.
International Journal of Technology Management, 1986 Vol.1 No.3/4, pp.397 - 409
Published online: 27 May 2009 *Full-text access for editors Access for subscribers Purchase this article Comment on this article