Title: Advanced manufacturing technologies – their implications for marketing strategy

Authors: Keith Blois

Addresses: The Oxford Centre for Management Studies, Templeton College, Kennington, Oxford, OX1 5NY, UK

Abstract: The links between manufacturing and marketing strategies in industrial organizations have received relatively little attention. The need to re-assess the nature of this link is considered in this paper in the context of advanced manufacturing technologies (AMT). The necessity of re-examining marketing strategies when investments in AMT are made is indicated, and the problems of ensuring that the benefits of AMT are not dissipated within an organization|s own structure are also discussed.

Keywords: advanced manufacturing technology; AMT; marketing strategies.

DOI: 10.1504/IJTM.1986.026119

International Journal of Technology Management, 1986 Vol.1 No.3/4, pp.397 - 409

Published online: 27 May 2009 *

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