Micro-enterprise development: the role of wholesaling in developing countries
by Harry G. Miller
International Journal of Technology Management (IJTM), Vol. 9, No. 1, 1994

Abstract: Rural-based micro-enterprises in developing countries play a major function in the economic environment in terms of primary and secondary source income-generation. Capitalizing on micro-enterprise activities for both the home-based producer and the local economic environment necessitates concerted effort to expand market capabilities. The effective functioning contributes directly to the economic potential and development of a developing country's economy by providing links to an expanded market base. Therefore, by assessing the relationship and the relationship potential of micro-enterprises to wholesalers, a greater understanding of this particular marketing strategy can be realized, thus leading to the enhancement of marketing capabilities of micro-enterprises in developing countries.

Online publication date: Sat, 23-May-2009

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