Authors: Harry G. Miller
Addresses: Professor, and Dean, Center for Adult and Continuing Education, The American University in Cairo, Cairo, Egypt
Abstract: Rural-based micro-enterprises in developing countries play a major function in the economic environment in terms of primary and secondary source income-generation. Capitalizing on micro-enterprise activities for both the home-based producer and the local economic environment necessitates concerted effort to expand market capabilities. The effective functioning contributes directly to the economic potential and development of a developing country|s economy by providing links to an expanded market base. Therefore, by assessing the relationship and the relationship potential of micro-enterprises to wholesalers, a greater understanding of this particular marketing strategy can be realized, thus leading to the enhancement of marketing capabilities of micro-enterprises in developing countries.
Keywords: developing countries; micro enterprises; enterprise development; wholesaling; market strategies; distribution; marketing capabilities.
International Journal of Technology Management, 1994 Vol.9 No.1, pp.113 - 120
Available online: 23 May 2009 *Full-text access for editors Access for subscribers Purchase this article Comment on this article