Crowdfunding on Patreon by YouTube sailing channels Online publication date: Mon, 23-Oct-2023
by Linus Wilson; Yan Wendy Wu
International Journal of Internet and Enterprise Management (IJIEM), Vol. 9, No. 4, 2023
Abstract: This study is unique in how it looks at how crowdfunding on the recurring pledge platform Patreon is associated with the frequency of video creation. It analyses factors that make video creators on YouTube more likely to crowdfund on Patreon. It finds channels that upload more frequently, younger channels, channels with more subscribers and views per video, and channels that shared their Facebook pages were more likely to crowdfund on that platform.
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