Title: Crowdfunding on Patreon by YouTube sailing channels

Authors: Linus Wilson; Yan Wendy Wu

Addresses: Department of Economics and Finance, University of Louisiana at Lafayette, B. I. Moody III College of Business, 214 Hebrard Boulevard, Moody Hall 253, Lafayette, LA 70504, USA ' Department of Economics, School of Business and Economics, Wilfrid Laurier University, 75 University Avenue West, Waterloo, ON, N2L 3C5, Canada

Abstract: This study is unique in how it looks at how crowdfunding on the recurring pledge platform Patreon is associated with the frequency of video creation. It analyses factors that make video creators on YouTube more likely to crowdfund on Patreon. It finds channels that upload more frequently, younger channels, channels with more subscribers and views per video, and channels that shared their Facebook pages were more likely to crowdfund on that platform.

Keywords: Patreon; YouTube; crowdfunding; sailing; Kickstarter.

DOI: 10.1504/IJIEM.2023.134459

International Journal of Internet and Enterprise Management, 2023 Vol.9 No.4, pp.337 - 357

Accepted: 28 Feb 2023
Published online: 23 Oct 2023 *

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