Management guidelines to address cultural challenges and facilitate values-based innovation through gamification Online publication date: Thu, 14-Sep-2023
by Henning Breuer; Kiril Ivanov; Carmen Abril
International Journal of Entrepreneurship and Innovation Management (IJEIM), Vol. 27, No. 3/4, 2023
Abstract: Gamification has developed into a methodology of its own to drive innovation and to foster values-based innovation cultures within organisations. However, there are no clear management guidelines, nor any overview of the different gamification approaches that will help organisations to facilitate values-based innovation and to successfully address cultural challenges through gamification. This paper explores this new field through a review of the literature and gathering managerial insights from 26 in-depth interviews with innovation managers from European companies. Based on the findings, we synthesise knowledge and formulate management guidelines for designing and implementing gamification processes to foster values-based innovation cultures within organisations. Our findings reveal the potential for the gamification of innovation and outline pathways for future research on the gamification of values-based innovation and organisational culture development.
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