Title: Management guidelines to address cultural challenges and facilitate values-based innovation through gamification

Authors: Henning Breuer; Kiril Ivanov; Carmen Abril

Addresses: HMKW University of Applied Sciences for Media, Communication and Management & UXBerlin Innovation Consulting, Ackerstrasse 76, 13355 Berlin, Germany ' Centre for Sustainability Management, Leuphana University of Lüneburg, Germany; HMKW University of Applied Sciences for Media, Communication and Management, Universitätsallee 1, 21335 Lüneburg, Germany ' Facultad de Ciencias Económicas y Empresariales, Complutense University of Madrid, Campus de Somosaguas 28223 – Pozuelo de Alarcón, Madrid, Spain

Abstract: Gamification has developed into a methodology of its own to drive innovation and to foster values-based innovation cultures within organisations. However, there are no clear management guidelines, nor any overview of the different gamification approaches that will help organisations to facilitate values-based innovation and to successfully address cultural challenges through gamification. This paper explores this new field through a review of the literature and gathering managerial insights from 26 in-depth interviews with innovation managers from European companies. Based on the findings, we synthesise knowledge and formulate management guidelines for designing and implementing gamification processes to foster values-based innovation cultures within organisations. Our findings reveal the potential for the gamification of innovation and outline pathways for future research on the gamification of values-based innovation and organisational culture development.

Keywords: innovation culture; values-based innovation; innovation management; gamification; facilitation; literature review; design guidelines.

DOI: 10.1504/IJEIM.2023.133383

International Journal of Entrepreneurship and Innovation Management, 2023 Vol.27 No.3/4, pp.208 - 236

Received: 25 Feb 2022
Received in revised form: 11 Feb 2023
Accepted: 03 Apr 2023
Published online: 14 Sep 2023 *

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