Learning preferences and brand management in the Thai housing estate industry
by Vissanu Zumitzavan
International Journal of Management and Enterprise Development (IJMED), Vol. 19, No. 1, 2020

Abstract: This research scrutinises the linkages between manager learning preferences (LP), brand management (BM), and levels of firm performance (FP) of housing estate firms in Thailand. Mixed methods were applied. The research objectives were to understand the relationship between the independent and dependent variables, and to provide recommendations on how to increase firm performance. The findings suggest that the optimal LP for managers of housing estate firms are the pragmatist, reflector, activist, and then theorist learning preferences, whilst BM was established as a mediator.

Online publication date: Fri, 20-Dec-2019

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