Title: Learning preferences and brand management in the Thai housing estate industry
Authors: Vissanu Zumitzavan
Addresses: Department of Fiscal Management, College of Local Administration, Khon Kaen University, 123 Mittraphap Rd, Khon Kaen 40002, Thailand
Abstract: This research scrutinises the linkages between manager learning preferences (LP), brand management (BM), and levels of firm performance (FP) of housing estate firms in Thailand. Mixed methods were applied. The research objectives were to understand the relationship between the independent and dependent variables, and to provide recommendations on how to increase firm performance. The findings suggest that the optimal LP for managers of housing estate firms are the pragmatist, reflector, activist, and then theorist learning preferences, whilst BM was established as a mediator.
Keywords: brand management; development; knowledge management; learning preferences; management; organisational development.
International Journal of Management and Enterprise Development, 2020 Vol.19 No.1, pp.42 - 57
Received: 26 Jun 2018
Accepted: 16 Jun 2019
Published online: 20 Dec 2019 *