Determinants of technology-based product adoption by consumers
by Santanu Satapathy; Shirish Sangle; Seema Unnikrishnan
World Review of Science, Technology and Sustainable Development (WRSTSD), Vol. 14, No. 1, 2018

Abstract: The climate change situation is alarming due to both industrial and domestic consumption patterns and a positive change in consumer preference for more energy-efficient household appliances is crucial to address this challenge. This study attempts to ascertain the determinants of technology-based household product adoption by consumers. The data collected has been analysed empirically to identify the significance of various factors while making a purchase decision. The study finds out the major factors towards adoption of technology-based household products by the consumers. This study of consumer behaviour has been carried out with medium-range investment products that are technology-based. The study will provide significant insight to various stakeholders associated with technology-based household products; these include manufacturers, marketing communities, environmental professionals and associated researchers. The output model will be useful for the government in formulating any forward-looking strategy towards reduction of household GHG emission for climate proactivity. The study findings are supported by adequate empirical evidence.

Online publication date: Sat, 30-Jun-2018

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