Title: Determinants of technology-based product adoption by consumers

Authors: Santanu Satapathy; Shirish Sangle; Seema Unnikrishnan

Addresses: National Institute of Industrial Engineering (NITIE), Vihar Lake Road, Powai, Mumbai, 400 087, Maharastra, India ' National Institute of Industrial Engineering (NITIE), Vihar Lake Road, Powai, Mumbai, 400 087, Maharastra, India ' National Institute of Industrial Engineering (NITIE), Vihar Lake Road, Powai, Mumbai, 400 087, Maharastra, India

Abstract: The climate change situation is alarming due to both industrial and domestic consumption patterns and a positive change in consumer preference for more energy-efficient household appliances is crucial to address this challenge. This study attempts to ascertain the determinants of technology-based household product adoption by consumers. The data collected has been analysed empirically to identify the significance of various factors while making a purchase decision. The study finds out the major factors towards adoption of technology-based household products by the consumers. This study of consumer behaviour has been carried out with medium-range investment products that are technology-based. The study will provide significant insight to various stakeholders associated with technology-based household products; these include manufacturers, marketing communities, environmental professionals and associated researchers. The output model will be useful for the government in formulating any forward-looking strategy towards reduction of household GHG emission for climate proactivity. The study findings are supported by adequate empirical evidence.

Keywords: technology-based product; sustainable consumption; climate change; India; consumer purchasing styles.

DOI: 10.1504/WRSTSD.2018.092828

World Review of Science, Technology and Sustainable Development, 2018 Vol.14 No.1, pp.85 - 99

Received: 14 Jun 2017
Accepted: 26 Nov 2017

Published online: 18 Jun 2018 *

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