The entrance mode for small and medium enterprises in the Indonesian fashion industry to international market
by Wawan Dhewanto; Donald Crestofel Lantu; Sri Herliana; Salma Azzahra
International Journal of Business Innovation and Research (IJBIR), Vol. 16, No. 3, 2018

Abstract: The Indonesian fashion industry has recently grown rapidly and has become one of the main contributors to the country's economy in terms of added values, employments, and a growing number of enterprises. In addition, Indonesian fashion products are known to have good quality in the international market. International market's demand for Indonesian fashion products is progressively increasing. Unfortunately, nowadays, there are many fashion entrepreneurs especially SMEs in Indonesia who still do not know how to enter the international market. Meanwhile, it is a good opportunity for the SMEs to develop. By using the quadruple-helix approach, this research aims at generating strategies for an entrance mode of the fashion industry to be observed by the international market. This study proposes insights from Indonesian fashion entrepreneurs who have successfully penetrated the international market. The insights include the motivation and possible types of entrance mode, barrier, and supporting factors and potential programs that may help other SMEs in the Indonesian fashion industry to enter the international market.

Online publication date: Thu, 14-Jun-2018

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Innovation and Research (IJBIR):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com