Title: The entrance mode for small and medium enterprises in the Indonesian fashion industry to international market

Authors: Wawan Dhewanto; Donald Crestofel Lantu; Sri Herliana; Salma Azzahra

Addresses: School of Business Management, Institut Teknologi Bandung, Ganesha 10, Bandung, West Java, 40116, Indonesia ' School of Business Management, Institut Teknologi Bandung, Ganesha 10, Bandung, West Java, 40116, Indonesia ' School of Business Management, Institut Teknologi Bandung, Ganesha 10, Bandung, West Java, 40116, Indonesia ' School of Business Management, Institut Teknologi Bandung, Ganesha 10, Bandung, West Java, 40116, Indonesia

Abstract: The Indonesian fashion industry has recently grown rapidly and has become one of the main contributors to the country's economy in terms of added values, employments, and a growing number of enterprises. In addition, Indonesian fashion products are known to have good quality in the international market. International market's demand for Indonesian fashion products is progressively increasing. Unfortunately, nowadays, there are many fashion entrepreneurs especially SMEs in Indonesia who still do not know how to enter the international market. Meanwhile, it is a good opportunity for the SMEs to develop. By using the quadruple-helix approach, this research aims at generating strategies for an entrance mode of the fashion industry to be observed by the international market. This study proposes insights from Indonesian fashion entrepreneurs who have successfully penetrated the international market. The insights include the motivation and possible types of entrance mode, barrier, and supporting factors and potential programs that may help other SMEs in the Indonesian fashion industry to enter the international market.

Keywords: entrance mode; international market; quadruple-helix; small and medium enterprises; SMEs; fashion industry; barrier and supporting factors; Indonesia.

DOI: 10.1504/IJBIR.2018.092619

International Journal of Business Innovation and Research, 2018 Vol.16 No.3, pp.267 - 284

Received: 23 Mar 2016
Accepted: 10 Feb 2017

Published online: 14 Jun 2018 *

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