Investigating the variables influence women users intentions to use smartphones: evidences from emerging economies Online publication date: Tue, 23-May-2017
by A.M. Sakkthivel; N. Ramu
International Journal of Mobile Learning and Organisation (IJMLO), Vol. 11, No. 2, 2017
Abstract: The paper focused on identifying the variables that influence women users intentions to use smartphones in Sultanate of Oman. The study was conducted among 300 women users of smartphones through personal investigators. Five major constructs such as demographic, psychographic, social, cultural and usage variables have been selected and tested the influence of such variables over women users intentions to use smartphones. The Structural Equation Modelling has been used and found usage variables to have significant influence over women users intentions to use smartphones than that of other selected variables. Implications of such outcomes were also discussed.
Online publication date: Tue, 23-May-2017
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Mobile Learning and Organisation (IJMLO):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email email@example.com