Product family positioning based on customer value
by Yiyang Zhang, Jianxin Jiao
International Journal of Product Development (IJPD), Vol. 2, No. 4, 2005

Abstract: To keep a competitive advantage, it is imperative for industries to deliver the 'right' product offerings to the target market. The selection of an optimal mix of product variants becomes a critical decision problem facing companies across industries, namely product family positioning. To deal with the dilemmas involved in the product family positioning problem, a maximising customer value model is proposed. A genetic algorithm is applied to solve the combinatorial optimisation problem. A case study of motor product family positioning is reported to validate the feasibility of the proposed methodology.

Online publication date: Tue, 25-Oct-2005

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Product Development (IJPD):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email