Product family positioning based on customer value
by Yiyang Zhang, Jianxin Jiao
International Journal of Product Development (IJPD), Vol. 2, No. 4, 2005

Abstract: To keep a competitive advantage, it is imperative for industries to deliver the 'right' product offerings to the target market. The selection of an optimal mix of product variants becomes a critical decision problem facing companies across industries, namely product family positioning. To deal with the dilemmas involved in the product family positioning problem, a maximising customer value model is proposed. A genetic algorithm is applied to solve the combinatorial optimisation problem. A case study of motor product family positioning is reported to validate the feasibility of the proposed methodology.

Online publication date: Tue, 25-Oct-2005

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