Outside perspectives and local traditions: charting a strategic course for the Middle East
by Alf H. Walle
Middle East J. of Management (MEJM), Vol. 3, No. 2, 2016

Abstract: When culturally distinct peoples are presented with opportunities, outsiders and their advocates often emphasise mainstream goals, paradigms, and methods of analysis. Robust and more appropriate methods of evaluation, however, are often needed because economic and social intervention can lead to unanticipated side effects that trigger unexpected and negative consequences. The methods of conventional business and the 'new public administration' offer alternative views that often conflict with each other, offering distinct insights. Their value to the Middle East is discussed.

Online publication date: Mon, 22-Aug-2016

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