Social value creation and the role of business schools Online publication date: Wed, 30-Sep-2015
by Mee-Shew Cheung; Ravi Chinta; Hasan Faruq
International Journal of Management in Education (IJMIE), Vol. 9, No. 4, 2015
Abstract: There has been an increasing interest in the business world in exploring the opportunities of tapping into the underserved four billion consumers living in poverty globally (also termed the Base-of-the-Pyramid segment or BoP). This article provides a review of BoP literature that supports the notion of possible social value creation in BoP ventures by businesses. The authors suggest that business schools have an ethical and societal role to incorporate more BoP related topics in their curricula while income inequality has increasingly become a major economic and social challenge globally.
Online publication date: Wed, 30-Sep-2015
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