Authors: Mee-Shew Cheung; Ravi Chinta; Hasan Faruq
Addresses: Xavier University, 3800 Victory Parkway, Cincinnati, OH 45207, USA ' University of Phoenix, 11099 Allenhurst Blvd West, Cincinnati, OH 45241, USA ' Xavier University, 3800 Victory Parkway, Cincinnati, OH 45207, USA
Abstract: There has been an increasing interest in the business world in exploring the opportunities of tapping into the underserved four billion consumers living in poverty globally (also termed the Base-of-the-Pyramid segment or BoP). This article provides a review of BoP literature that supports the notion of possible social value creation in BoP ventures by businesses. The authors suggest that business schools have an ethical and societal role to incorporate more BoP related topics in their curricula while income inequality has increasingly become a major economic and social challenge globally.
Keywords: business education; business ethics; base-of-the-pyramid; BoP; curriculum design; business schools; social value creation; business school role; higher education; income inequality; poverty.
International Journal of Management in Education, 2015 Vol.9 No.4, pp.426 - 443
Published online: 30 Sep 2015 *Full-text access for editors Access for subscribers Purchase this article Comment on this article