Maternal instinct semantic factors model innovation: alcohol drinking behaviour modification learning in health volunteer housewives
by Thunyaporn Jaimung; Pitipong Yodmongkol; Nopasit Chakpitak; Pradorn Sureephong
International Journal of Innovation and Learning (IJIL), Vol. 17, No. 3, 2015

Abstract: The purpose is to identify the semantic factors with attention to arouse the maternal instinct of housewives being as health volunteers. The samples of this research are 18 housewives being village health volunteers with high maternal instinct and alcohol drinking behaviour learning in the rural communities, Thailand. By using adaptive control of thought rational (ACT-R) process, based on maternal instinct implemented from the semantic model, maternal instinct semantic factors model innovation is found. It engages with six cognitions; finance, health, family, children, society's recognition and environment. Importantly, this model illustrates the 13 significant methods of activity designing.

Online publication date: Sat, 18-Apr-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Innovation and Learning (IJIL):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email