Globalising sport management curriculum: an analysis of benefits of a short-term study abroad programme Online publication date: Sat, 05-Jul-2014
by Joon-Seo Andrew Choi; MyoungJin Kim; Sung-Bae Roger Park
International Journal of Sport Management and Marketing (IJSMM), Vol. 14, No. 1/2/3/4, 2013
Abstract: Globalisation of sport takes place in all corners of the industry. Not only do professional leagues and collegiate teams witness an influx of international athletes that they must cater but the composition of sport consumers in the USA is also evolving due to rapidly changing census figures. To produce industry-ready sport managers, which they may well be the single most important goal for many of the 300 plus sport management programmes throughout the North America. It would now seem unreasonable and incomplete to deprive sport management students of an opportunity to experience international aspects of sport in the curriculum. This paper examines how a short-term study of a broad class could address this glaring, practical need. The paper offers an academic model that fosters personal growth, cultural diversity, and of course, an understanding of international aspects of sport industry. The purpose of this study is: 1) to identify key benefits of a short-term study of a broad class in global sport management education; 2) to assess whether the programme met the participants' expectations.
Online publication date: Sat, 05-Jul-2014
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