Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball Online publication date: Sat, 05-Jul-2014
by Cody T. Havard; Lamar Reams; Dianna P. Gray
International Journal of Sport Management and Marketing (IJSMM), Vol. 14, No. 1/2/3/4, 2013
Abstract: Havard et al. (2013) developed and validated the sport rivalry fan perception scale (SRFPS) as a way to measure fan perceptions of four aspects regarding a rival team (indirect competition, academic prestige, sportsmanship, sense of satisfaction through direct competition). The current study investigated differences in SRFPS subscale mean scores of highly-identified intercollegiate football and men's basketball fans in the USA regarding type of favourite team, proximity to favourite team, season ticket holder status of favourite team, and the outcome of the most recent rivalry contest. A series of MANCOVAs indicated that favourite team (football or basketball), season ticket holder status, and outcome of the most recent rivalry contest contributed to significant differences in rival perceptions after controlling for team identification. Discussion focuses on implications of these findings for academics and practitioners, as well as areas for future research.
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