Contextual factors and continuance intention of mobile services Online publication date: Thu, 03-Apr-2014
by Ting-Peng Liang; Yu-Ling Ling; Yi-Hsuan Yeh; Binshan Lin
International Journal of Mobile Communications (IJMC), Vol. 11, No. 4, 2013
Abstract: Mobile applications that allow users to perform activities on their mobile devices have attracted a substantial amount of attention in mobile commerce. The use of these application services (called mobile services) may be affected by contextual factors. In this paper, we investigate how contextual factors such as time pressure, location and other concurrent task may affect the intention to use a mobile service. A theoretical framework that combines theory of planned behaviour (TPB) and task-technology tit (TTF) and an empirical study was conducted. The results show that: 1) a higher degree of TTF resulted in a more positive attitude towards using a mobile service; 2) perceived behavioural control had a positive effect on users intention to use communication, entertainment and data application services; 3) social norms affected the intention to use only in transaction-related applications; 4) contextual factors had moderating effects on the intention to use.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Mobile Communications (IJMC):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook