Title: Contextual factors and continuance intention of mobile services

Authors: Ting-Peng Liang; Yu-Ling Ling; Yi-Hsuan Yeh; Binshan Lin

Addresses: Department of Information Management, National Chengchi University, Taipei, Taiwan ' Inotera Memories, Inc., 667, Fu Hsing 3rd Rd., Kueishan, Taoyuan, Taiwan ' Institute for Information Industry, Hsin Yi Road, Section 3, No. 41, 5F-1, Taipei, Taiwan ' Business School, Louisiana State University in Shreveport, Shreveport, LA 71115, USA

Abstract: Mobile applications that allow users to perform activities on their mobile devices have attracted a substantial amount of attention in mobile commerce. The use of these application services (called mobile services) may be affected by contextual factors. In this paper, we investigate how contextual factors such as time pressure, location and other concurrent task may affect the intention to use a mobile service. A theoretical framework that combines theory of planned behaviour (TPB) and task-technology tit (TTF) and an empirical study was conducted. The results show that: 1) a higher degree of TTF resulted in a more positive attitude towards using a mobile service; 2) perceived behavioural control had a positive effect on users intention to use communication, entertainment and data application services; 3) social norms affected the intention to use only in transaction-related applications; 4) contextual factors had moderating effects on the intention to use.

Keywords: mobile services; m-services; use context; TTF; task-technology fit; TPB; theory of planned behaviour; mobile commerce; m-commerce; perceived behavioural control; positive attitudes; intention to use; social norms; contextual factors.

DOI: 10.1504/IJMC.2013.055746

International Journal of Mobile Communications, 2013 Vol.11 No.4, pp.313 - 329

Available online: 05 Aug 2013 *

Full-text access for editors Access for subscribers Purchase this article Comment on this article