Service innovation and competitive advantage with the perspective of system dynamics - using China Mobile as an example
by Chin-Huang Lin; Tse Lin
International Journal of Services Technology and Management (IJSTM), Vol. 18, No. 3/4, 2012

Abstract: To explore the mutual strategic and conditional relationship between service innovation and competitive advantage, this paper used case studies and a literature research to explore how competitive advantage can be reached through service innovation. Making use of system dynamics, (suitable for the analysis of dynamic, complex non-linear relationships), the analysis of systematic behaviour and the causal feedback loop model, this paper summarised the key driving factors that shape competitive edge into three core competencies: the ability to respond to the environment, strategy adaptation, and learning and innovation capacities. In this study, the tactical actions of the China Mobile Communications Corporation (CMCC), whose service innovation surpasses that of its competitors, is used as an example. The path of its development services, strategic choices and innovation performance are used as a case study to verify this study's argument and to offer a reference to the speculation on academic research and verification.

Online publication date: Mon, 25-Mar-2013

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Services Technology and Management (IJSTM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email