Setting a business strategy to weather the telecommunications industry downturn by using fuzzy MCDM
by Joe Cheng, Ya-Wen Yu, Min-Jen Tsai, Gwo-Hsiung Tzeng
International Journal of Services Technology and Management (IJSTM), Vol. 5, No. 4, 2004

Abstract: Telecommunications deregulation, the exponential increase in internet IP applications, and the emergence of 3G broadband mobile services have created tremendous growth in the telecommunications industry in the past few years. However, the recent abrupt economic slowdown has resulted in mass corporate restructuring and workforce realignment in the telecommunications industry. During this telecommunications downturn, how to promptly implement a business strategy to weather the economic storm has become a critical issue. Often, corporations do not know how to evaluate a company's qualitative issues while setting a business strategy. This, in turn, could cause long-term negative impact on a corporation. The purpose of this paper is to help corporations in evaluating fuzzy qualitative issues during business development by employing a fuzzy MCDM method. An empirical formula is employed as an example to examine the practicability and usefulness of this method. Study results show that the R&D focus has the highest ranking among all of the strategies examined.

Online publication date: Thu, 01-Jul-2004

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Services Technology and Management (IJSTM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com