Understanding culture-specific leadership relationship in a multi-cultural virtual project team (MVPT): a case study
by Zhangying He; Tojo Thatchenkery
International Journal of Business and Globalisation (IJBG), Vol. 7, No. 4, 2011

Abstract: In the 21st century business environment, successful international project management requires special attention to team leaders' leadership styles from different culture backgrounds. This case study explores an intergroup conflict that occurred during a global product development project within an international company which utilised a virtual team. The virtual team consisted of team members with different cross-functional roles, from teams and offices in the People's Republic of China, the USA, and the UK. The conflict was centred on the management of the project as well as leadership style differences in approaching resource allocation among headquarters, local offices, and external partners. This case study demonstrates that when conflict happens in a multi-cultural virtual project team (MVPT), a successful resolution is dependent on the leadership styles of team leaders. The study distinctly reveals the effect of leadership for reshaping the culture of virtual teams and how doing so will impact team performance for the duration of the project.

Online publication date: Mon, 03-Oct-2011

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business and Globalisation (IJBG):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com