A comparison of information searchers and e-shoppers on the perceptions of e-shopping factors: an assessment
by Minjoon Jun, Jing Hu, Robin T. Peterson
International Journal of Internet Marketing and Advertising (IJIMA), Vol. 1, No. 2, 2004

Abstract: This exploratory study expands knowledge concerning the perceptions of two groups of internet users, information searchers and e-shoppers, on the key e-shopping factors and intention to shop online. The findings suggest that the two groups of internet users showed significant differences in their perceptions of the following four e-shopping factors: product perception (product quality, price, and variety), e-shopping experience, prompt/reliable service, and online security risk. Further, product perception, e-shopping experience, online security risk, and consumer risk emerged as the factors that significantly impacted on intention to shop online.

Online publication date: Fri, 12-Mar-2004

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