Title: A comparison of information searchers and e-shoppers on the perceptions of e-shopping factors: an assessment

Authors: Minjoon Jun, Jing Hu, Robin T. Peterson

Addresses: Department of Management, MSC 3DJ, College of Business Administration and Economics, New Mexico State University, Las Cruces, NM 88003, USA. ' Department of Marketing, College of Business Administration and Economics, New Mexico State University, Las Cruces, NM 88003, USA. ' Department of Marketing, College of Business Administration and Economics, New Mexico State University, Las Cruces, NM 88003, USA

Abstract: This exploratory study expands knowledge concerning the perceptions of two groups of internet users, information searchers and e-shoppers, on the key e-shopping factors and intention to shop online. The findings suggest that the two groups of internet users showed significant differences in their perceptions of the following four e-shopping factors: product perception (product quality, price, and variety), e-shopping experience, prompt/reliable service, and online security risk. Further, product perception, e-shopping experience, online security risk, and consumer risk emerged as the factors that significantly impacted on intention to shop online.

Keywords: online shopping; electronic commerce; consumer perception; e-retailing; e-shopping; information searching.

DOI: 10.1504/IJIMA.2004.004021

International Journal of Internet Marketing and Advertising, 2004 Vol.1 No.2, pp.204 - 228

Available online: 12 Mar 2004 *

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