Innovation and internationalisation of Malaysia's education sector through e-learning: facilitators
by Celine Marie Capel
International Journal of Entrepreneurship and Innovation Management (IJEIM), Vol. 13, No. 3/4, 2011

Abstract: Organisational investments in information and communication technologies have increased significantly in the past two decades, with the aim of increasing individual productivity and thus, contributing to organisational productivity. However, such productivity increases occur only when these systems are efficiently deployed and accepted by potential users. In this paper we examine adoption (of e-learning technology) and drivers, as well as implications for internationalisation of Malaysia's education sector. The results show that e-learning perceived benefit (outcome orientation) and usage ease (process orientation) are the key drivers of adoption, and significantly moderated by users' attitude and internal control (self-efficacy). Since e-learning can be effectively used to serve international markets without having the international students relocate to Malaysia, the findings of this study can help to develop interventions to facilitate wider acceptance of this mode of delivery in the global education market.

Online publication date: Tue, 30-Sep-2014

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