Title: Innovation and internationalisation of Malaysia's education sector through e-learning: facilitators

Authors: Celine Marie Capel

Addresses: School of Education, The University of Nottingham Malaysia Campus, Jln Broga, 43500 Semenyih, Selangor, Malaysia

Abstract: Organisational investments in information and communication technologies have increased significantly in the past two decades, with the aim of increasing individual productivity and thus, contributing to organisational productivity. However, such productivity increases occur only when these systems are efficiently deployed and accepted by potential users. In this paper we examine adoption (of e-learning technology) and drivers, as well as implications for internationalisation of Malaysia|s education sector. The results show that e-learning perceived benefit (outcome orientation) and usage ease (process orientation) are the key drivers of adoption, and significantly moderated by users| attitude and internal control (self-efficacy). Since e-learning can be effectively used to serve international markets without having the international students relocate to Malaysia, the findings of this study can help to develop interventions to facilitate wider acceptance of this mode of delivery in the global education market.

Keywords: education internationalisation; e-learning adoption; online learning; electronic learning; internet; world wide web; outcome orientation; process orientation; facilitators; ICT; information technology; communications technology; organisational investment; increased productivity; individual productivity; organisational productivity; potential users; perceived benefits; usage ease; key drivers; user attitudes; self-efficacy; Malaysia; internal control; international students; higher education; universities; delivery modes; international entrepreneurship; innovation management; international strategies; small and medium-sized enterprises; SMEs.

DOI: 10.1504/IJEIM.2011.039826

International Journal of Entrepreneurship and Innovation Management, 2011 Vol.13 No.3/4, pp.337 - 356

Available online: 20 Apr 2011 *

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