The determinants of online security concerns and their influence on e-transactions Online publication date: Mon, 08-Jun-2009
by Seounmi Youn, Mira Lee
International Journal of Internet Marketing and Advertising (IJIMA), Vol. 5, No. 3, 2009
Abstract: Drawing from the perspective of consumers' risk perception, this study examines the determinants and consequences of online security concerns and assessed the interrelationships among these constructs with a path analysis. Using the secondary survey data from a representative sample of the US adult population, this study finds that consumer characteristics such as psychographic, behavioural and demographic factors serve as determinants in explaining online security concerns which, in turn, affect e-transactional activities. This study also highlights that online security concerns play a mediating role on the effects of various consumer characteristics on e-transactions. In addition, the implications for public policy-makers and e-marketers are discussed.
Online publication date: Mon, 08-Jun-2009
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