Analysing motives of minor league hockey fans: the introduction of violence as a spectator motive Online publication date: Mon, 01-Dec-2008
by Damon P.S. Andrew, Gi-Yong Koo, Rob Hardin, T. Christopher Greenwell
International Journal of Sport Management and Marketing (IJSMM), Vol. 5, No. 1/2, 2009
Abstract: For minor-league hockey to attract new customers, it is important to explore attendance motivation. Given the controversy over the role of violence in attracting spectators, this study included violence among other traditional motives in addressing why spectators are attracted to attend minor league hockey. Specifically, spectators' motives were explored on the basis of gender and ticket type as well as their relationship to behavioural intentions to attend games. Spectators (n = 270) at a Southern Professional Hockey League game completed a questionnaire that assessed demographics, spectator motives and behavioural intentions. The results indicated (a) the spectator motive of violence appears relevant in the context of the sport of ice hockey, (b) spectator motives for the sport of minor league hockey varied on the basis of gender and ticket type and (c) the relationship of spectator motives to behavioural intentions to attend future games were somewhat varied on the basis of gender and ticket type.
Online publication date: Mon, 01-Dec-2008
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Sport Management and Marketing (IJSMM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email email@example.com