Corporate Social Responsibility and the Chief Executive Officer: determinants of a positive strategic intention towards Corporate Social Responsibility
by Richard Peters, Xenophon Koufteros, Shawn Berman
International Journal of Management and Enterprise Development (IJMED), Vol. 6, No. 1, 2009

Abstract: Corporate Social Responsibility (CSR) has evolved from mere social philanthropy to its present conceptualisation as a distinct organisational strategy. This study treats CSR as a strategic decision, and focuses on the sense-making process of the Chief Executive Officer (CEO) with respect to pro-CSR intent. We consider collectively multiple structural determinants including personal values, stakeholder culture and environmental munificence and relate them to an intention by the CEO to act in a socially responsible manner.

Online publication date: Mon, 01-Dec-2008

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