Title: Corporate Social Responsibility and the Chief Executive Officer: determinants of a positive strategic intention towards Corporate Social Responsibility
Authors: Richard Peters, Xenophon Koufteros, Shawn Berman
Addresses: Louisiana State University in Shreveport, College of Business, One University Place, Shreveport, LA 71115, USA. ' Mays School of Business, Texas A & M University, College Station, Texas 77843, USA. ' Anderson School of Management, University of New Mexico, Albuquerque, NM 87131, USA
Abstract: Corporate Social Responsibility (CSR) has evolved from mere social philanthropy to its present conceptualisation as a distinct organisational strategy. This study treats CSR as a strategic decision, and focuses on the sense-making process of the Chief Executive Officer (CEO) with respect to pro-CSR intent. We consider collectively multiple structural determinants including personal values, stakeholder culture and environmental munificence and relate them to an intention by the CEO to act in a socially responsible manner.
Keywords: CEO; Chief Executive Officer; CSR; corporate social responsibility; decision making; enterprise development; individual values; stakeholder culture.
International Journal of Management and Enterprise Development, 2009 Vol.6 No.1, pp.38 - 54
Published online: 01 Dec 2008 *Full-text access for editors Access for subscribers Purchase this article Comment on this article