A review and critical analysis of global New Product Introduction and Development Online publication date: Thu, 03-Jul-2008
by David Atkinson, Ahmed Al-Ashaab
International Journal of Product Development (IJPD), Vol. 6, No. 2, 2008
Abstract: This paper provides a conceptual review of New Product Introduction and Development (NPID) and includes three original contributions to the development of NPID literature. Firstly, the prior research is summarised and characterised and these categories are then used to define this literature and establish irregularities where future research might most be productively directed. The second major contribution to literature is the authors' empirical study and benchmarking of over 20 automotive suppliers in an effort to ascertain best practice. Finally this paper will discuss and evaluate the literature as it pertains to this NPID in a global context.
Online publication date: Thu, 03-Jul-2008
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