Title: A review and critical analysis of global New Product Introduction and Development

Authors: David Atkinson, Ahmed Al-Ashaab

Addresses: Kodak de Mexico. S.A de C.V., Zapopan, Jalisco, Mexico. ' Manufacturing Department, Decision Engineering Centre (Building 50), Cranfield University, Cranfield, Beds, MK43 0AL, UK

Abstract: This paper provides a conceptual review of New Product Introduction and Development (NPID) and includes three original contributions to the development of NPID literature. Firstly, the prior research is summarised and characterised and these categories are then used to define this literature and establish irregularities where future research might most be productively directed. The second major contribution to literature is the authors| empirical study and benchmarking of over 20 automotive suppliers in an effort to ascertain best practice. Finally this paper will discuss and evaluate the literature as it pertains to this NPID in a global context.

Keywords: global NPD; new product introduction; new product development; NPD; GNPID; NPID review; benchmarking; best practice; globalisation.

DOI: 10.1504/IJPD.2008.019236

International Journal of Product Development, 2008 Vol.6 No.2, pp.118 - 141

Published online: 03 Jul 2008 *

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