Fear of e-shopping – anxiety or phobia? Online publication date: Wed, 18-Jun-2008
by Patrick Kierkegaard
International Journal of Technology Transfer and Commercialisation (IJTTC), Vol. 7, No. 1, 2008
Abstract: A number of consumers are still reluctant to convert from internet browsers and high street shopping to potential online purchases. So what is driving the users' anxiety or reluctance to shop online? This paper aims to determine whether the anxiety induced by the fear of online shopping technology constitutes real phenomena.
Online publication date: Wed, 18-Jun-2008
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