Title: Fear of e-shopping – anxiety or phobia?

Authors: Patrick Kierkegaard

Addresses: Department of Computing and Electronic Systems, University of Essex, UK

Abstract: A number of consumers are still reluctant to convert from internet browsers and high street shopping to potential online purchases. So what is driving the users| anxiety or reluctance to shop online? This paper aims to determine whether the anxiety induced by the fear of online shopping technology constitutes real phenomena.

Keywords: phobia; risk; anxiety; online shopping; identity theft; e-shopping; internet shopping.

DOI: 10.1504/IJTTC.2008.018804

International Journal of Technology Transfer and Commercialisation, 2008 Vol.7 No.1, pp.83 - 90

Published online: 18 Jun 2008 *

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