Fundamental research on market and its relationship with R&D organisation Online publication date: Sun, 17-Aug-2003
by Hajime Eto
International Journal of Technology Management (IJTM), Vol. 14, No. 2/3/4, 1997
Abstract: Several R&D-intensive firms have set up social or human study centres or laboratories besides their technical R&D laboratories. This paper presents a conceptual frame to analyse this phenomenon. Using published data on corporate organisation structure and R&D expenditure, their characteristics and tasks are identified in relation to R&D organisational architecture. Further, communication channels are discussed between market and technical researches. Based on the empirical and conceptual analyses, claims are made that, besides their defined task of fundamental market research, a by-product may be to clean up the corrupted sales activities and to provide a bridge between technical R&D and marketing activities through proper channels.
Online publication date: Sun, 17-Aug-2003
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Management (IJTM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email email@example.com