In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes
by George Balabanis, Rene Dentiste Mueller, T.C. Melewar
International Journal of Business and Globalisation (IJBG), Vol. 1, No. 3, 2007

Abstract: The literature on national identity and consumption has grown tremendously over the past decade and is currently of significant interest in a variety of fields including anthropology, sociology, social and political psychology as well as business. This two-country study examines three different national identity constructs (nationalism, patriotism and internationalism) and their relationship with Country of Origin Image (COI) and buying intentions. The findings help delineate national identity constructs by providing empirical evidence that nationalism, patriotism and internationalism, while conceptually similar, are independent attitudinal dimensions and, accordingly, have differential effects on various aspects of COI. The research findings also suggests that national identity phenomena are nation specific and are perhaps best studied on a case by case basis.

Online publication date: Thu, 06-Sep-2007

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business and Globalisation (IJBG):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email